Why Your Brand is the Key to Your Future Success?

The presentation explores the essence of branding as a strategic tool for success in dental practices. Often, branding is limited to logos and visual identity, but its true potential extends far beyond that. This lecture will present the key aspects of branding, including how it can be used to build trust, loyalty, and a long-term reputation. 

Key topics to be covered include: 

·        What branding is and why it is essential for dental practices; 

·        Core elements of a brand strategy, such as identity, values, messaging, target audience, and patient experience; 

·        Real-life examples of how a well-established brand can transform a practice and attract the right patients. 

The lecture is practically oriented, offering actionable steps and examples. It is suitable for dentists with established practices as well as those who are just starting their professional journey. Strategic branding will be presented as a long-term asset for building a successful and recognizable dental practice. 

Key Knowledge/Skills the Lecture Will Provide: 

1.      Understanding the concept and significance of branding. 

2.      Fundamental steps for building a brand strategy. 

3.      Identifying target audiences and how to communicate with them. 

4.      Examples of successful dental branding. 

5.      Practical guidelines for improving the patient experience. 

Dr. Silvia Petkova-Ivanova

Dr. Silviya Petkova graduated from the Faculty of Dental Medicine at the Medical University of Sofia in 2013. In 2015, she obtained a Master’s degree in “Public Health and Healthcare Management,” and in 2018, she completed her specialty in “Periodontology and Diseases of the Oral Mucosa” at the same university. With over 12 years of professional experience, she has established herself as a reputable clinical periodontist and a leader in the field of dental branding. 

Dr. Petkova is the Chief Periodontist at Biodent Dental Center, where she successfully combines clinical practice with team management and the development of personalized strategies for patient care. She is also the founder of The Dental Brand – a company specializing in helping dentists build their brand and attract loyal patients through strategic positioning and enhanced patient experiences. 

In addition to her clinical work, Dr. Petkova organizes and leads lectures and training sessions in the field of dental branding. Her events are designed for dentists who want to transform their practices into successful and recognizable brands. 

Over the years, Dr. Petkova has actively participated in international training programs and seminars on dental branding. She draws insights from global leaders in branding and integrates this knowledge into her work and training sessions. 

Her scientific interests include periodontology, dental management, branding, and building trust between dentists and patients. Dr. Petkova actively participates in national and international forums. 

Participation in Publications: 

1.         "Determination of the Concentration of Certain Markers of Inflammation and Destruction in Saliva and Gingival Crevicular Fluid for the Diagnosis of Periodontal Diseases" 

o          Journal: General Medicine – Issue 4, 2016 

o          Authors: Dr. Theodora Bolyarova, Dr. Silviya Petkova 

1.         "Interleukin-1β as a Biomarker for Periodontal Diseases" 

o          Journal: International Dental Journal, 2017 

o          Authors: Silviya Petkova, Theodora Bolyarova, Tsvetelina Velikova, Kalina Tumangelova-Yuzeir, Ekaterina Ivanova-Todorova 

1.         "Matrix Metalloproteinase-8 as a Biomarker for Periodontal Diseases" 

o          Journal: Journal of Clinical Periodontology, 2018 

o          Authors: Theodora Bolyarova-Konova, Silviya Petkova, et al. 

1.         "IL-1β and MMP-8 in Relation with Tooth Loss and Smoking" 

o          Journal: International Dental Journal, 2018 

o          Authors: Theodora Bolyarova-Konova, Silviya Petkova, et al. 

1.         "Concentrations of Interleukin-1β in Gingival Crevicular Fluid and Saliva – A Potential Diagnostic Biomarker of Periodontal Diseases" 

o          Journal: Folia Medica, December 31, 2020 

o          Authors: Theodora Bolyarova-Konova, Silviya Petkova, et al. 

Participation in Projects: 

1.         "Determination of the Concentration of Certain Markers of Inflammation and Destruction in Saliva and Gingival Crevicular Fluid for the Diagnosis of Periodontal Diseases" 

o          Grant Agreement № 58/2016 

 

Membership in Organizations: 

•          Bulgarian Dental Association 

•          British Society of Periodontology and Implantology