Dental Digital Marketing Trends in 2022

Dental marketing is the marketing strategy and marketing tactics that dental practices and dental clinics use to attract and engage care for new patients, as well as to increase awareness of the domain for their brand.

The main goal is to make potential patients to call on the phone or yes save online time. The best way to get patients to take these actions are matted by placing ads on the web Google, as well as social networks, especially Facebook.

It is also a good idea to rank your website for dental practice at search engines, and for this purpose it is good to have a website in which your services, prices and everything else should be well described, so that when you search, you go out organically and through ads too.

Most patients will agree that finding a dentist is no easy task. But since dental marketing is has become almost 100% digital, you may find that filling your practice with patients is also difficult! In this post will provide some successful digital marketing examples and ideas for social media marketing, to help you in your dental practice.

For most dentists, the topic of hiring a new marketing company raises some uncertainty. Gone are the days in which we waited for the phone to ring. Today's patients conduct their "investigations" online before choosing whom to entrust their teeth.

Here comes the dental advertising. It is important to have excellent image quality on your dental website, just as it is important to make sure that you optimize these images for SEO, because you still want both your patients and Google to be impressed with your work.

Mina Petrova

My name is Mina Petrova and I have been involved in marketing for 15 years. I graduated in 2006 with honors from a high school with foreign languages ​​with a profile in German and Russian. At the same time, I have always studied English, as well as taught it. I also speak Italian.

From a young age I have a passion to express myself through text and writing, as well as to communicate with people. That is why I started my higher education in public relations at NBU, where I graduated after 4 years of study. Shortly afterwards, I completed a master's degree in advertising and lifestyle with a strong focus on semiotic brand research.

I have been advertising on Facebook for almost 10 years. Subsequently, I became an expert in other networks such as LinkedIn, Quora, Reddit and others. Mail marketing is also included in my successful fields of development, including the automation of commercial progress.

That is why my professional interests are logically in the field of artificial intelligence implemented in marketing, algorithms in general in social networks, as well as advertising platforms that allow automation.

My work in the field of customer service has brought me an understanding of the customer, which helps me in the daily work related to each customer, who is usually from a different industry.

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Julia Petrova

Julia Petrova graduated from the Faculty of Journalism and Mass Communication at Sofia University, Sofia. She has been in marketing for 5 years, and her love for this field began during her school years, when she started her own personal blog and started looking for ways to promote it. Then he got acquainted with social networks and began to study in detail their algorithms.

During her years at university, Julia had the opportunity to write for Grazia magazine and be the editor-in-chief of emodno.com. For several years now, she has been developing her personal Instagram profile in 2021. was nominated for "Rising Star" in the first online awards organized by Grazia - The #Awards.

Along with developing her personal profile, Julia is involved in influencer marketing, building marketing strategies, copywriting and creating photo and video content for various clients.

Julia's professional interests are tied to organizing various campaigns with influencers, as well as inventing interesting and aesthetically pleasing content for the social networks of various brands. She loves to be involved in absolutely the entire process of generating content - from inventing copywriting to creating the visualization.

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Magdalena Nikolova

My name is Magdalena Nikolova, 22 years old. I graduated from the 31st Ivan Vazov University with intensive study of English. I also studied German at the same time. I believe that the communication and visualization of certain events and actions of people are the basis of my personal and professional development so far.

In 2019 I applied and was admitted to Sofia University "St. Kliment Ohridski ”, specialty - Public Relations. From the first year I decided to combine lectures with practice. I started an internship in a PR agency - 03PR, where I had the opportunity to participate in the organization and implementation of events. I participated in overall PR strategies - for various fields, preparation of materials for the media and creation of printed and online content.

My career development continued in the production company "Semperia Films". My duties were related to annotation, synopsis and script work. Also filming interviews and working with actors. I also had more administrative responsibilities, which were related to: preparation of application documents for various film projects to the NFC, NFC and the Culture Fund. Other of my main responsibilities were analyzing content, working with text, subtext and visualizing them.

Along with the internship programs, I attended online Digital Marketing classes at SoftUni and managed to complete them successfully. At this stage I am - Junior Account Manager at Fuss Digital Agency. I have the opportunity to communicate with people from different fields, create online content and maintain an image. I have always been interested in the overall image building and positioning in the field in which a person or company wants to be recognized.